Since that first edition, we have not stopped working tirelessly to independently and inclusively drive the natural wine movement in our country. We verify all our wineries through analysis of their wines and support both small producers and distributors and hospitality professionals who collaborate with them. We project the natural wine movement internationally from a professional standpoint, connecting exhibiting wineries with customers, distributors, and exporters, as well as with the hospitality industry, sommeliers, and enthusiasts.

We are an independent fair, which means we are not backed, influenced, or subject to the imposition of distributors, exporters, or associations. At our fair, we carefully select our exhibitors by verifying their wines through analysis; those that do not meet natural production criteria are excluded. However, over time and with experience, we have had to apply behavioral filters to many exhibitors.

Those who behave like authentic Rock Stars, with pretensions, and without humility because they have secured foreign distributors, cease to be invited. We have never needed “Famous Names” on our Line Up. In fact, when we started organizing fairs, many of those who now consider themselves famous were not even making wine or were just starting in the sector. We know that the reality is that this international fame often coincides with these wineries being completely unknown in their own city, region, or country of origin.

For us, it is fundamental that the people behind a winery are genuine, humble, and grateful. Those who do not demonstrate professional behavior at events by exceeding alcohol consumption, causing disturbances, or creating confusion are also excluded. Likewise, those who have behaved inappropriately with professional women in the sector or have discriminated against individuals based on their gender, sexual orientation, or other reasons, are rejected as exhibitors.

For us, good wine comes only from good people, and we refuse to promote wineries that exhibit inappropriate or contrary behavior to our values. Our fairs are plural and safe environments for all participants, and therefore, we reserve the right of admission.

We were pioneers in internationalizing participating wineries when no one talked about natural wine, providing visitors with authenticity and a professional tasting environment. We also brought in pioneering wineries producing natural wine from several European countries that have been making additive-free wine for over 30 or 40 years, with the aim of demystifying the belief that existed in our country between 2016 and 2019 that natural wine was a passing trend and demonstrating that it has always been and continues to be as old as the history of wine production.

Over the years, hundreds of wineries from our country and abroad attended our fair in search of promotion, international distributors, and exporters, and they succeeded. We have contributed to the growth and dynamism of the natural wine sector in our country, guided by rigorous criteria, involving prominent professionals in the fields of journalism, photography, graphic design, and audiovisual art to join us and help promote our exhibiting wineries.

Over the years, we witnessed the proliferation of numerous “natural wine events,” which were organized and grouped on dates coinciding with ours. In response to this situation, we chose to change the date of our fair every year. Our goal has always been to avoid our fair coinciding with other events, as this is counterproductive and detrimental to visitors, especially in the case of wine events, where clarity, sobriety, and professionalism are essential for a good tasting experience. Therefore, we ensure that our fairs are enjoyed peacefully, without visitors having to split between multiple events on the same day and travel across the entire city.